A live feed is great because if a business runs out of a certain promotional product, they can simply stop running the advert for it. Digital signs can also utilize live feeds and quick advert-changing times too. Putting offers on posters and such is tricky, whereas businesses can put a variety of different offers and promotions on their digital signs within a fairly short space of time. The second most common use of digital signs is for offers and promotions, and this really ties into the point made above. Plus, where a poster may sit for a few weeks and then be moved, a digital sign can display a large number of adverts and can change them out within a moment’s notice without any added hassle, worry or delay. In fact, it is far easier to design a digital sign poster advert than it is to design and print a poster and then put it up. This is most likely because digital signs are an easy and economical replacement for posters. Around 71% of digital sign users are hosting product or service adverts on them. The most common trend in digital signs is product advertising. We are seeing digital signs everywhere, and the move towards digital signs is only getting stronger. They only use to them advertise their own vacancies around 5% of the time, the rest of the time the digital signs are displaying other people’s adverts. For example, there are office buildings that have digital signs outside that display adverts for other companies. Digital signs are now so popular that companies are using them despite them not appearing in their overall business goals. As many people know, the customer-facing digital signage market is still growing, which is why companies that make digital signage software, like Kitcast, are showing tremendous growth around the world.
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